Applying for a bank loan for your fledgling Antiques business is a quick and easy process: you fill out the loan application, and the bank says "No!" It’s sad but it’s true. Bankers just don’t understand the antiques trade. Behind the Gavel columnist Wayne Jordan shares five choices that small businesses sometimes use for quick cash. He sorts through the good, the bad, and the ugly of them to see what might make sense for your business.
In this follow up to his popular article What antiques dealers can learn from junk mail, columnist Wayne Jordan shares tips and tricks any dealer can use to spice up ad copy and boost store traffic.
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Antiques dealers and other small business owners can seldom afford to hire an agency to develop their ads. For this reason, small businesses ads are almost always poorly written and ineffective. Nevertheless, small businesses are still in need of effective advertising. By following a few simple guidelines, antique dealers can produce effective advertising copy that will have a positive effect on their sales. Read More +
How to Get Search Engines to Pick Up Your Inventory – Behind the Gavel columnist Wayne Jordan shows us why as Internet search engines get better at promoting ‘content,’ antiques dealers who take the time to write good descriptions – or even slightly better descriptions – may find their website rank improving significantly.
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About a year ago we made the call for the formation of a nation-wide group to promote and advertise the U.S. antiques trade. Although there appears to be some movement on the East Coast, the effort seems to have lost … Read More +
Unlike our counterparts across the pond, the U.S. antiques trade continues to operate without the benefit of a single group to promote the business and hobby. Wayne Jordan shows us why we won’t succeed without one. Read More +
Two features in the March 16 edition of Antique Trader highlight the challenging, yet opportunity-filled, present in which the antiques business finds itself. Starting with Wayne Jordan‘s column Behind the Gavel, a new Worthpoint survey of dealers shows their most … Read More +
I read with great interest Worthpoint’s 2011 Antiques & Collectibles Survey Results, released on Feb 14, 2011. Worthpoint is a leading provider of valuation and associated services for art, antiques and collectibles. Read More +
Columnist Wayne Jordan asks: Have you noticed how the customers in your store walk? Most independent retailers give little thought to how their customers walk and move through their stores. These same retailers might be surprised to learn that there is a science dedicated to the study of how customers move within a retail store: it’s called "retail anthropology."
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