In his latest Behind the Gavel column, Wayne Jordan offers a primer on using online resource IFTTT (If that, then this) to make efficient use of marketing and obtaining fresh inventory for an antiques business.
Whether clerk or customer we're all familiar with the phrase "thanks - just looking" when it comes to visiting retail shops without a primary focus for the visit. However, as Wayne Jordan points out in his latest Behind the Gavel column, but engaging early on can help customers find something they're interested in and...
In the latest installment of Knowing Your Business, catch up with Doug and Della Burruss of California are preserving and promoting the past through traditional practices and modern technology at their shop Nostalgia Palace.
In this installment of Behind the Gavel, columnist Wayne Jordan tackles the issue of work-arounds, as they relate to operating an antiques business. Even if you've been using the same record-keeping system for eons, with some research and review of your business needs, Jordan advises that you can find software that allows you to...
Antiques shops, consignment dealers, auctioneers and estate sale operators can all be successful. Wayne Jordan explains why one of the keys to that success is matching the business model to the economic climate in which it’s operating.
Behind the Gavel columnist Wayne Jordan explores customer service policies that often annoy customers so, that they declare, “I’ll never shop there again.”
Getting your company in front of people is important. Getting your company in front of the right customers is essential, and one easy and affordable way to do that is to be part of the Antique Trader Antiques & Collectibles 2014 Industry Directory.
Online reviews play a heavy role in a customer’s perception of your business. Fortunately, there are things you can do to be proactive in fostering a positive view of your business, as outlined by Wayne Jordan in his Behind the Gavel column.
Hundreds of dealers gathered recently to celebrate the 10th anniversary of Lakewood 400 Antiques Market, and 10 yeas of bringing collectors together with antiques.
Antiques stores are often “mom and pop” businesses by necessity. But during spring and summer, a very active season for antiquing, extra help is necessary too.