A business' brand is a big deal. With that, it carries a lot of responsibility and potential reward for a business, which is why it may not be the best idea to think re-branding when sales are down.
Navigating the landscape of wages and labor when operating an antiques and collectibles business can be challenging, but sensibility prevails, states Wayne Jordan.
Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.
We all know how to live and how to learn. But when was the last time you considered learning to live and living to learn? The July 19, 2017 issue of Trader gives this idea attention.
In one of his most recent Behind the Gavel columns, Wayne Jordan discusses the methods and mindset to use when dealing with affluent customers.
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
A change toward greater pricing transparency within the antiques and collectibles market is a departure from the norm, but can be useful, provided the information is accurate, says Wayne Jordan.
Sometimes it's a phrase or even a simple quote that sets the scene and captivates your attention. Antoinette Rahn shares some of those scenes from the May 10, 2017 issue of Antique Trader.
"Ours is a business built on browsers," states Wayne Jordan in his latest Behind the Gavel column, about the importance of looking at sales management in statistics.