Attracting a new community of customers isn't solely about drawing them to your location, part of a sound marketing plan is thinking like consumers and being where they are; enter pop-up shops, explains Behind the Gavel columnist Wayne Jordan.
Behind the Gavel columnist Wayne Jordan takes a closer look at the potential impacts on small businesses stemming from Facebook's recent algorithm changes. This is the first in a series of columns on the topic.
Behind the Gavel columnist Wayne Jordan discusses the concept of Dealer Dicker Days and how this type of event can bring a little 'sales sunshine,' to antique businesses.
In this Behind the Gavel column, Wayne Jordan sheds light on the misconception of the 'Retail Apocalypse' of 2017, which he explains - with supporting evidence - is really a shift back to small business.
Promotion is the name of the game when it comes to getting a business in front of potential customers, and advertising specialities are an viable option.
In this Behind the Gavel column, Wayne Jordan examines the education-marketing approach implemented by Total Wine and discusses the opportunity that exists for antique dealers to mirror this business model.
In an effort to help business owners make the most of the marketing of antiques businesses, Wayne Jordan explores and evaluates Facebook's new Lookalike Audience feature.
Putting photos to work promoting your antique and collectible business on a virtual platform can create something customers will remember. Wayne Jordan explains further in his latest Behind the Gavel column.
Learn how antique shop owners can engage customers and increase sales using the Small Business Saturday effort.