In his latest Behind the Gavel column, Wayne Jordan illustrates how cooperating with eBay’s liberal refund policies may increase sales — but not necessarily profits.
Every day, in every way, there is knowledge to be gained through experience,s and insights gleaned from observing and examining different points of reference. In the Sept. 16, 2015 edition, readers will find a tremendous number of reference points.
In his latest Behind the Gavel column, Wayne Jordan explores how nearly worthless objects can be infused with value – even where none exists – making buyers willing to pay higher prices.
Behind the Gavel columnist Wayne Jordan explains why your business is at risk if you are without insurance or are underinsured — even if you only operate a booth in an antiques mall.
Despite our claims to being rational thinkers, the fact is we oft en make important decisions today based on what we have invested in the past. In his latest Behind the Gavel column, Wayne Jordan shows us why this isn’t always in our best interest.
In the latest Behind the Gavel column, Wayne Jordan discusses consigning items at auction, and the importance and impact of understanding the ins and outs of the process.
Good news for storekeepers: Wayne Jordan evaluates the evidence of buyers shopping online, but buying in bricks-and-mortar stores, where they can touch, feel and try before they make their purchases.
Behind the Gavel columnist Wayne Jordan takes a close look at the potentially ‘slippery slope’ associated with mis-classification of employees of a small business as contractors. A slope that can lead to penalties, but is avoidable with informed use of proper classification practices.
In the latest Behind the Gavel column, Wayne Jordan points out the troubles that can arise from lax record keeping when purchasing items for your collections. Should you ever sell, Uncle Sam will be expecting his share of the profit.
Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.