business advice

Antiques Auctioneer Wayne Jordan

How to drive web traffic to your ecommerce site

Have you ever tried to solve a Rubik’s Cube puzzle? I have, and I’ve never been successful. When I read in New Scientist [https://bit.ly/2wF7qAv] that “Every standard 3x3x3 Rubik’s cube can be solved in a maximum of 20 moves from any starting position, no matter how scrambled” I thought they were...

Antiques Auctioneer Wayne Jordan

How to jump-start your Small Business Saturday

What special retail event comes between Black Friday and Cyber Monday? If you guessed “Small Business Saturday (SBS),” then go to the head of the class; bonus points if you already have an SBS plan in place. If you don’t know what I’m talking about (or don’t know where to begin)...

Touching convinces shoppers to buy more

Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.