Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.
In his latest Behind the Gavel column, Wayne Jordan explores how nearly worthless objects can be infused with value – even where none exists – making buyers willing to pay higher prices.
Because we know every business investment and decision counts, no matter what it is, good advice is a solid benefit to your business success.
Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.”
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service.
Naysayers claim that brick-and-mortar stores are nothing more than museums, where tech-savvy customers go to touch, feel and test products before buying them online (a practice called “showrooming”). That's bullhockey.
The Antique Trader staff is currently gathering information from antiques and collectibles (and related) businesses for inclusion in the 4th annual industry directory of antiques and collectibles. Antiques and collectibles businesses can get listed in the directory free of charge.
As promised in Wayne Jordan's last column, which defined "dead inventory," here are four easy ways to dispose of dead antiques inventory that don't involve giving it away to the local thrift shop or carrying it to a flea market.
When most of one’s inventory is unsalable, profits plummet and customers begin to shop elsewhere. Unless a quick remedy is found, such shops face inevitable bankruptcy.