Attracting a new community of customers isn't solely about drawing them to your location, part of a sound marketing plan is thinking like consumers and being where they are; enter pop-up shops, explains Behind the Gavel columnist Wayne Jordan.
Behind the Gavel columnist Wayne Jordan takes a closer look at the potential impacts on small businesses stemming from Facebook's recent algorithm changes. This is the first in a series of columns on the topic.
Behind the Gavel columnist Wayne Jordan discusses the concept of Dealer Dicker Days and how this type of event can bring a little 'sales sunshine,' to antique businesses.
In his latest Behind the Gavel column, Wayne Jordan turns a general inquiry from an online seller into a helpful instruction in proper consideration of trademarked terms within item descriptions
Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.
In his latest Behind the Gavel column, Wayne Jordan explores how nearly worthless objects can be infused with value – even where none exists – making buyers willing to pay higher prices.
Because we know every business investment and decision counts, no matter what it is, good advice is a solid benefit to your business success.
Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.”
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service.