business strategy

What antiques dealers can learn from junk mail

Antiques dealers and other small business owners can seldom afford to hire an agency to develop their ads. For this reason, small businesses ads are almost always poorly written and ineffective. Nevertheless, small businesses are still in need of effective advertising. By following a few simple guidelines, antique dealers...

Affordable tips for promoting your antiques business in 2011

Behind the Gavel columnist Wayne Jordan says central to gaining more customers and making more sales is building store traffic. Antiques dealers have the same challenges as other retailers: how to build awareness for their business and get more customers in the door. This month, I'll share some promotions that retailers...

Can your antiques appraisals land you in court?


Can your antiques appraisal land you in court? Yes, says Behind the Gavel antiques trade columnist Wayne Jordan. It's well established that one of the root causes of the recent crisis in U.S. banking was over-inflated and poorly researched appraisals. Poorly executed personal property appraisals can result in negative fallout...