business strategy

What antiques dealers can learn from junk mail

Antiques dealers and other small business owners can seldom afford to hire an agency to develop their ads. For this reason, small businesses ads are almost always poorly written and ineffective. Nevertheless, small businesses are still in need of effective advertising. By following a few simple guidelines, antique dealers can produce...

The U.S. antiques trade needs a national association

About a year ago we made the call for the formation of a nation-wide group to promote and advertise the U.S. antiques trade. Although there appears to be some movement on the East Coast, the effort seems to have lost steam – such as the fate of many such efforts before it. In this...

As antiques auctioneers change their business, collectors must ask themselves tough questions

Two features in the March 16 edition of Antique Trader highlight the challenging, yet opportunity-filled, present in which the antiques business finds itself. Starting with Wayne Jordan‘s column Behind the Gavel, a new Worthpoint survey of dealers shows their most effective promotional tools is the Internet (61 percent); trade shows (7 percent); word of...

Affordable tips for promoting your antiques business in 2011

Behind the Gavel columnist Wayne Jordan says central to gaining more customers and making more sales is building store traffic. Antiques dealers have the same challenges as other retailers: how to build awareness for their business and get more customers in the door. This month, I'll share some promotions that retailers in other businesses...

Can your antiques appraisals land you in court?


Can your antiques appraisal land you in court? Yes, says Behind the Gavel antiques trade columnist Wayne Jordan. It's well established that one of the root causes of the recent crisis in U.S. banking was over-inflated and poorly researched appraisals. Poorly executed personal property appraisals can result in negative fallout as well. Here's...