Chip Averwater

Small business advice gathered over 90 years helps antiques dealers

Columnist Wayne Jordan recently had a nice chat with Chip Averwater, author of "Retail Truths, The Unconventional Wisdom of Retailing." A retail "truth" is something that can only be discovered through experience. You can't learn these truths in business school. Here are 10 of Jordan's favorite retail “truths” and how they...