Antiques dealers must adapt more than inventory to stay relevant

Melanie Thomas for Antique Trader magazine

Because we live in a culture fascinated by youth and addicted to everything electronic, there is one species fending off, as best it can, the threat of extinction. I’ll call this genus the antiques dealer. If Darwin is correct, adaptation is tantamount to our species’ survival.

After a trip to England and realizing 90 percent of the antique dealers “across the pond” had gone the way of the buffalo, I was determined to survive. The minute we landed back in the states, our website was updated to a more “Google-friendly” platform and now oozes with SEO keywords, enabling us to be “found” by those persnickety search engines. Read More +