Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.”
The Antique Trader staff is currently gathering information from antiques and collectibles (and related) businesses for inclusion in the 4th annual industry directory of antiques and collectibles. Antiques and collectibles businesses can get listed in the directory free of charge.
In our information-heavy, digitally-driven world of antiques, dealers have learned to choose their words wisely. But you may not know as much as you think you do; clinging to outdated words and definitions may be hurting your business.