American popular culture loves a catchphrase. Always has. In the 1890s, businessmen were anxious to “get down to brass tacks,” and a well-heeled customer who was satisfied with his purchases was “as happy as a clam.” In the 1990s, if a customer discovered that a dealer’s claims were all smoke and mirrors, then the...
running an antiques shop
How crafting better tags on your antiques inventory will help you exceed customers’ expectations
When it comes to antiques, price doesn't reflect value: proper identification relating a good story tells prospective buyers why an item is valuable.