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Use positive messaging to inspire social sharing

By: Wayne Jordan | August 6, 2017 | Comments 0

Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.

Behind the Gavel: Pinning down Pinterest marketing basics

By: Wayne Jordan | January 9, 2014 | Comments 0

In his latest Behind the Gavel column Wayne Jordan explains why, with 70 million users and an endless array of virtual bulletin boards, Pinterest is ripe for antiques businesses and collectors.

Behind the Gavel: Building Online Rapport: Grabbing buyer attention in the blink of an eye

By: Wayne Jordan | July 17, 2013 | Comments 0

Behind the Gavel columnist Wayne Jordan discusses the importance of online marketing for the health of a business, and suggests a few simple steps to help you get started.

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