Hands down,Coca-Cola is the champion of brand marketing. Key examples of this are the games and toys used to market the soda, and now they are among the most popular of all Coca-Cola collectibles. Read More +
The Revell toy company was founded by Lewis H. Glaser circa 1950. One of Glaser’s first toys in 1951 was an inspired merger of two of young boys’ favorite playthings: cap guns and cars. The toy has a 1/16th-scale mid-’teens Maxwell roadster that had a wire cable topped with a thumb-and-two-finger grab handle. Its chassis had a contact through which a roll of caps could be fed.
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