Red Rose Wade Whimsies: Stroke of marketing genius defines a tea firm and creates a thriving collectible


In 1967, Brooke Bond Foods, the parent company of Red Rose Tea, contracted with George Wade and Son Ltd., a British ceramics maker with roots dating back to 1867, to produce a line of miniatures for specially marked boxes of Red Rose Tea in certain parts of Canada. The original 32 miniatures – known as "Whimsies" – were comprised of an assortment of animals. The move was a stroke of marketing genius for Red Rose Tea and instrumental to the company’s success.
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