An attractive book to just peruse, “The World of Wade Figurines & Miniatures II” is a full-color identification and price guide. It expands on the original “World of Wade Figurines and Miniatures” (Schiffer Publishing, 2002), now including limited edition and one-of-a-kind figurines, identifying figurines made from 1927 to 2010. Read More +
Tag Archives: Wade whimsies
Red Rose Wade Whimsies: Stroke of marketing genius defines a tea firm and creates a thriving collectible
In 1967, Brooke Bond Foods, the parent company of Red Rose Tea, contracted with George Wade and Son Ltd., a British ceramics maker with roots dating back to 1867, to produce a line of miniatures for specially marked boxes of Red Rose Tea in certain parts of Canada. The original 32 miniatures – known as "Whimsies" – were comprised of an assortment of animals. The move was a stroke of marketing genius for Red Rose Tea and instrumental to the company’s success.
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