Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.”
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service.
Naysayers claim that brick-and-mortar stores are nothing more than museums, where tech-savvy customers go to touch, feel and test products before buying them online (a practice called “showrooming”). That's bullhockey.
Two simple tips can give antiques retail store owners an edge in improving a customer's retail shopping experience. Columnist Wayne Jordan says antiques dealers must make shopping in your store a fun experience. Here are two techniques (one hi-tech, one low-tech) that other retailers use to ensure their customers enjoy shopping in their stores.
For the 45th year, the tiny Blue Ridge Mountain town of Hillsville, Va., (population 2,600) was engulfed by a half-million visitors to the annual Labor Day Flea Market and Gun Show to peruse the wares of more than 2,000 flea market vendors.
As promised in Wayne Jordan's last column, which defined "dead inventory," here are four easy ways to dispose of dead antiques inventory that don't involve giving it away to the local thrift shop or carrying it to a flea market.
When most of one’s inventory is unsalable, profits plummet and customers begin to shop elsewhere. Unless a quick remedy is found, such shops face inevitable bankruptcy.
The National Association for Shoplifting Prevention reports that more than 10 million people have been caught shoplifting in the last five years. Inventory shrinkage becomes a very big expense for antiques dealers. Here's what dealers can do to protect themselves from becoming a theft victim.
In almost every market, the number of traditional antiques stores continues to dwindle while other marketing channels — estate sale companies, auction companies, consignment stores and online venues — continue to grow.
There are many mobile applications available for antique dealers and collectors. Before you search for apps that will serve you well in your hobby or business, Wayne Jordan says there are a few things you need to know. Although many exist, he lists two apps that have proven themselves useful in the antiques marketplace...