Join columnist Wayne Jordan as he continues his exploration of services and options available for creating a robust online presence for your antiques business.
Because we know every business investment and decision counts, no matter what it is, good advice is a solid benefit to your business success.
Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.”
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service.
Naysayers claim that brick-and-mortar stores are nothing more than museums, where tech-savvy customers go to touch, feel and test products before buying them online (a practice called “showrooming”). That's bullhockey.
Two simple tips can give antiques retail store owners an edge in improving a customer's retail shopping experience. Columnist Wayne Jordan says antiques dealers must make shopping in your store a fun experience. Here are two techniques (one hi-tech, one low-tech) that other retailers use to ensure their customers enjoy shopping...
For the 45th year, the tiny Blue Ridge Mountain town of Hillsville, Va., (population 2,600) was engulfed by a half-million visitors to the annual Labor Day Flea Market and Gun Show to peruse the wares of more than 2,000 flea market vendors.
As promised in Wayne Jordan's last column, which defined "dead inventory," here are four easy ways to dispose of dead antiques inventory that don't involve giving it away to the local thrift shop or carrying it to a flea market.
When most of one’s inventory is unsalable, profits plummet and customers begin to shop elsewhere. Unless a quick remedy is found, such shops face inevitable bankruptcy.