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Invaluable unveils new 'Buy Now' element

A 'Buy Now' feature recently added to the Invaluable site provides shoppers with the opportunity to buy items immediately, in addition to participating in auctions.

BOSTON — Invaluable recently unveiled a new feature aimed at bringing the world’s premier auction houses, galleries and dealers together in one unified marketplace. With the launch of the new “Buy Now” offering, galleries and dealers have the opportunity to join Invaluable’s existing auction house partners to offer their one-of-a-kind merchandise for immediate purchase on the Invaluable marketplace. This gives Invaluable buyers the ability to shop for Buy Now items in addition to participating in both live and timed auctions, making it even easier to find the things they love in a single convenient online destination.

Revamped page at Invaluable, featuring the new Buy Now option.

Revamped page at Invaluable, featuring the new Buy Now option.

“We are working hard to unify what has historically been a fragmented market, and with the launch of ‘Buy Now,’ we are evolving our business to become the single destination marketplace for the most sought-after art & collectibles in the world,” said Rob Weisberg, Invaluable CEO. “With a 67 percent increase in new buyers to the marketplace in 2015, the decision to expand our offerings was driven by customer demand. It will vastly increase the supply of rare and one-of-a-kind merchandise we offer – including both primary and secondary-market works – making it easier to connect buyers with the things they love from the world’s premier auction houses, galleries and dealers.”

As part of the launch, Invaluable unveiled an updated homepage and new gallery directory to further showcase the exceptional items available in the marketplace. Buy Now items appear in search results on Invaluable beside items being offered at auction, and are also integrated into the company’s keyword and category email alerts, which are the primary channels used by buyers to learn when items of interest are being offered. Buy Now items are also shown in personalized recommendations based on past browsing and buying history, and receive high-profile exposure across Invaluable’s marketplace.

Premier galleries and dealers now selling on Invaluable include Alpha Gallery, Andrew Spindler Antiques & Design, Cavalier Galleries, Digby Chadwick Antiques, Hamburg Kennedy Photographs, Puccio Fine Art, New River Fine Art, Susan Silver Antiques and others. Each gallery and dealer has a dedicated page, complete with a listing of available merchandise for buyers to browse. Buyers will be able to “favorite” items of interest, or click for immediate purchase using Invaluable’s payment processing solution.

“We are looking forward to working with Invaluable’s exceptional platform to expand our online presence and reach more global art buyers,” said Lucia Giudice Fucilli, owner of Puccio Fine Art.

“Invaluable has a firmly established footprint around the world and they cater to a client base that is very art and antique-savvy, which is one of the primary reasons I’m excited to sell on their marketplace,” said Andrew Spindler-Roesle, owner of Andrew Spindler Antiques & Design. “I am always looking for new ways to connect with new clients, and I believe Invaluable will help us greatly expand our reach.”

For more information on Invaluable, visit

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