Peninsula Beverly Hills Hosts Julien’s Auctions Marilyn Monroe Centennial Event

BEVERLY HILLS, Calif. — The Peninsula Beverly Hills will once again transform into one of Los Angeles’ most exciting cultural stages as the hotel, in partnership with Julien's Auctions and TCM (Turner Classic Movies), presents 100 Years of Marilyn, a landmark auction event commemorating what would have been Marilyn Monroe’s centennial birthday.  

Taking place live at the hotel at 10 a.m. PT on June 4, 2026, and online at www.juliensauctions.com, the event will bring together collectors, stylists, tastemakers, museums, industry insiders, and hotel guests for an immersive experience that blends luxury hospitality, Hollywood glamour, fashion, storytelling, and performance.  

Far beyond a traditional auction, the event reflects The Peninsula Beverly Hills’ evolving partnership with Julien’s Auctions. Together, the two brands have created a new kind of entertainment in Los Angeles, where guests are not simply observing history but stepping directly into the energy and unpredictability in real time. Inside the hotel’s Verandah Room, bidders compete alongside celebrity phone-ins, collectors, and institutions as auctioneers command the room with the pace and excitement of a theatrical performance. The atmosphere has become as compelling as the objects themselves.  

As affluent audiences seek experiences that are truly one-of-a-kind, these auctions have emerged as major social moments at the intersection of luxury hospitality and entertainment. Recent events hosted at the hotel have generated significant attention across fashion, celebrity, collecting, and lifestyle circles, reinforcing The Peninsula Beverly Hills as a destination where Hollywood storytelling unfolds in front of a live audience.  

“Through our partnership with Julien’s Auctions, we are creating experiences that feel deeply connected to the spirit and artistry that define Los Angeles,” said Rebecca Goldberg, Hotel Manager of The Peninsula Beverly Hills. “What makes these events so special is not only the history behind the pieces, but the atmosphere inside the room. There is an excitement and sense of access that guests cannot find anywhere else.”  

While Marilyn Monroe serves as the inspiration behind the event, the live experience itself is designed to immerse guests in the glamour, storytelling, and emotion surrounding Hollywood history. The auction will feature an exceptional collection of Marilyn Monroe artifacts spanning fashion, film, photography, and personal memorabilia, many of which will be publicly exhibited for the first time before entering private collections. Highlights include the wooden front gates from Marilyn Monroe’s Brentwood home, her annotated Something’s Got to Give script, and a 1950s Jeanne Lanvin evening gown embellished with sequins and pearls, alongside never-before-seen photographs and personal beauty items from her final film production. 

“Julien’s Auctions has shared a long history with Marilyn Monroe, from presenting her landmark estate auction in 2005 to the record-breaking sale of the iconic dress she wore while singing ‘Happy Birthday’ to President John F. Kennedy. This remarkable collection offers fans, collectors, and museums around the world a rare opportunity to celebrate the life and legacy of an extraordinary woman whose beauty, talent, intelligence, vulnerability, and enduring mystique continue to captivate generations," said Martin Nolan, Co-Founder and Executive Director of Julien’s Auctions.  

Recent collaborations between The Peninsula Beverly Hills and Julien's Auctions have included Bold Luxury: Gwyneth Paltrow – The Lexicon of Style: The Archival Edit, And Just Like That…, and Princess Diana’s Style & A Royal Collection. The partnership continues to establish the hotel as a destination for immersive experiences while redefining the role of luxury hospitality. 

For the moments that matter.  You know that moment when the lights dim, right before your favorite band starts playing? Or that feeling right before the credits roll on a movie that changed your whole world in an instant? The air is charged with anticipation, and words are never going to do it justice because you just really had to be there. 

At Julien's Auctions, we exist to bring those moments back into your life through iconic artifacts and one-of-a-kind collections. Whether collaborating directly with artists, partnering with legendary estates, or working closely with discerning collectors, our auctions make culture pop with the promise of discovery and reconnection. From Hollywood legends to fashion icons, our sales celebrate luxury, history, and the stories that define generations.  

From Elvis Presley, Marilyn Monroe, and Ringo Starr to Lady Gaga, Banksy, and Kurt Cobain — from Los Angeles to the world, we are where originals find their kind. For more info, visit juliensauctions.com.

Nestled in the heart of Beverly Hills, where palm-lined boulevards meet the glamour of Rodeo Drive, The Peninsula Beverly Hills offers an exclusive retreat. Tucked within verdant tropical gardens, the luxury hotel imparts the feeling of being worlds away, while remaining steps from Los Angeles’ iconic attractions. Inside, 195 guestrooms, including 38 suites and 18 private villas, evoke the timeless elegance and comforts of a private residence, inspired by classic Renaissance design. Upscale dining meets fine art at the restaurant, The Belvedere, while The Living Room features an inviting setting for the beloved Afternoon Tea service, accompanied by the gentle notes of a live harp. Perched atop the renowned hotel, The Roof Garden is a sun-drenched escape featuring a shimmering pool, private cabanas, and refined alfresco dining. Personalized wellness meets refined serenity at The Peninsula Spa, a sanctuary of innovative treatments and tailored experiences. For more information, please visit www.peninsula.com/beverlyhills.