Pokémon Pop-Tarts are a Reselling Sensation
For some Pokémon collectors, “gotta catch ’em all” reaches beyond cards and games and goes into the snack aisle.
Move over, Cheetozard! Another Pokémon-themed snack has captured collectors’ attention. This time, it’s an official collaboration, and the packaging is what collectors want. In one of many celebrations of the franchise’s 30th anniversary, Pokémon Pop-Tarts have made their debut at Target, and are already hitting eBay at nearly ten times their original price.
The Pop-Tarts, which are vanilla cupcake-flavored and packaged in a box featuring the franchise mascot Pikachu, are one of over 100 items in an exclusive collaboration between Pokémon and Target. The collaboration was announced on April 15, 2026, with two phases. The Pop-Tarts were part of the first phase of 65 items, which launched on May 2. The remaining 40 items will be available on June 6.
The Pop-Tarts apparently have the highest demand, with scalpers, a frequent problem with Pokémon products, snapping up boxes and listing them online. Entertainment site Dexerto has confirmed that they are reselling for up to $25 on eBay. It’s a low price compared to some Pokémon collectibles, but nearly 10 times the $2.89 cost at Target.
Image: Action Toys and Collectibles on eBay
This isn’t the first collaboration between Pop-Tarts and Pokémon. Over 20 years ago, Pop-Tarts released promotions for Pokémon movies. An empty brown-sugar-cinnamon Pop-Tart box offering a prize toy inside, released in 2000 for Pokémon: The First Movie, is currently listed on eBay for $89.99. The listing clarifies that the toy is not included. As of this writing, it has not sold. Commentators speculate that nostalgia for the earlier promotions is part of the appeal of the current release.
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