Advertising, petroliana, Coca-Cola headline Oct. 24 sale

More than 500 lots of vintage advertising, petroliana, Coca-Cola, and general store collectibles amassed over four decades will come to auction Oct. 24 through Tom's Auctions & Appraisals.
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CHESTERFIELD, Va. – A single-owner lifetime collection of mostly country store, soda, gas and oil collectibles, gathered over the course of 40-plus years, will be sold at auction on Saturday, Oct. 24, at 9810 Family Lane in Chesterfield, Virginia, located just south and west of Richmond.

Coke-triangularweb

The auction begins at 10 a.m. Eastern, and a 13 percent buyer’s premium will be applied to all winning bids. Tom’s Auctions & Appraisals, based in Suffolk, Virginia, will conduct the old-fashioned “live-cry” auction. In addition to in-person bidding, absentee and phone bids will also be accepted. More than 500 lots will be presented for sale.

The auction offers thermometers; an eclectic selection of advertising signs; cigarette-related items; railroad collectibles; a few firearms; and (not from the same collection) six pieces of stoneware by Virginia makers J. P. Schermerhorn and H. Lowndes, some signed; local Virginian memorabilia; country store showcases; and estate collectibles. Soda collectibles will be dominated by Coca-Cola, although there are many pieces by other drink-makers (like a circa 1950s Pepsi-Cola enamel-on-tin bottle cap sign).

One item certain to draw attention is a 1930s-era mechanical coin-operated Coca-Cola ice box, cooled with ice (not electricity), made by Industrial Carton Coolers (Lincoln, Neb.). The eight bottle model is clean and in original working condition. Other Coca-Cola items include two large porcelain button signs, both 36 inches in diameter; a Vendo 10-cent drink box (“Drink Coca-Cola in Bottles”); and an arresting metal and wood sign stating “Drink Coca Cola Ice Cold” with a red, white and silver round disc, and a bottle of Coke with an arrow, among other items.

Among the petroliana offerings is a circa 1930s Phillips 66 Ethel Fuel globe; a Mobil Paint light-up clock and a 1950s Sinclair gas globe. Vintage advertising signs include an early porcelain Ford sign and a cast-aluminum Ford dealership sign. Other signs expected to draw attention include a pair of Piedmont Tobacco chairs with porcelain signs and a seldom-seen Zellers Baby Food Products painted metal sign.

Previews will be held on Saturday, Oct. 24 (the date of sale) from 8-10 a.m. Off -site bidders register by Oct. 23. To register, call 757-539-2498. For more details, visit www.tomsauction.com.