Your time and effort in promoting your available items online is an essential and not terribly challenging part of the overall marketing of your business advises Wayne Jordan.
In one of his most recent Behind the Gavel columns, Wayne Jordan discusses the methods and mindset to use when dealing with affluent customers.
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
A change toward greater pricing transparency within the antiques and collectibles market is a departure from the norm, but can be useful, provided the information is accurate, says Wayne Jordan.
"Ours is a business built on browsers," states Wayne Jordan in his latest Behind the Gavel column, about the importance of looking at sales management in statistics.
The theme of Wayne Jordan's latest Behind the Gavel column is 'retail will prevail', and as always he shares supporting statistics and practical insight.
In his latest Behind the Gavel column, Wayne Jordan turns a general inquiry from an online seller into a helpful instruction in proper consideration of trademarked terms within item descriptions
In light of the recent announcement of the new eBay Authenticate program, Behind the Gavel columnist Wayne Jordan examines some public questions and concerns.
Organized and accessible data is at the core of many antiques and collectibles operations today, specifically auction houses. With that, selecting the right type of database for a businesses' needs requires examination and consideration, and Wayne Jordan has a few bits of advice.
For many people, a successful antique or collectible transaction is about price. However, it's not necessarily about haggling, but more about negotiate, explains Behind the Gavel columnist Wayne Jordan.