Behind the Gavel columnist Wayne Jordan is sharing some gems of business advice, such as: price your inventory according to what the market will bear. See what else Wayne has to say about relative pricing. Read More +
Wouldn’t it be great if we could just place an order for certain antiques and have them show up at our door? Actually, it’s a reality. Meet the RSS Reader.
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Wayne Jordan has a "Home Alone" moment after reading a report claiming that artificially inflating prices for Kindle and iPad ebooks "creates value" for consumers. "I read that statement and screamed. Macaulay has nothing on me," he writes. Dealing in unique objects, antiques sellers may price inventory at the intersection of supply and demand. However, many use three pricing strategies: research, cost (amount paid) and "gut feeling" to move their merchandise. Jordan looks at the pros and cons and explains how all three can help sales.
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