Do you base your antiques inventory prices on value, cost or gut feelings?

Wayne Jordan has a "Home Alone" moment after reading a report claiming that artificially inflating prices for Kindle and iPad ebooks "creates value" for consumers. "I read that statement and screamed.  Macaulay has nothing on me," he writes. Dealing in unique objects, antiques sellers may price inventory at the intersection of supply and demand. However, many use three pricing strategies: research, cost (amount paid) and "gut feeling" to move their merchandise. Jordan looks at the pros and cons and explains how all three can help sales.
Read More +