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Business of Antiques

Antique shopping
Business of Antiques

Three Simple Steps to Antiques Marketing Success

How do you market your antiques and collectibles business? Focusing on your market, and not your products, is a clear path to success. Here's how.

By Wayne JordanAug 6, 2021
Time magazine's July 25, 1969, commemorative issue of the moon landing.
Business of Antiques

What's Hot In Antique & Decorative Arts

The 50th anniversary of the moon landing, mid-century modern and vintage clothing are among the most popular areas for young and old buyers alike according to the Antique & Decorative Arts annual survey from the Asheford Institute of Antiques.

By Antique Trader StaffMay 28, 2020
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Business of Antiques

Barter for a better bottom line

By Wayne JordanDec 2, 2019
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Business of Antiques

A million reasons why you should use Pinterest

By Wayne JordanOct 31, 2019
Dick Tracy Target, 1930s.Image courtesy of Heritage Auctions
Business of Antiques

Selling nostalgia: Take your customers on a sentimental journey

By Wayne JordanOct 14, 2019
eBay may not be your best long-term strategy for your business. Photo by Josh Edelson/AFP/Getty Images
Collecting 101

Tired of eBay? Maybe it’s time for your own Web store

By Wayne JordanDec 5, 2019
New rules may impact malls like the Back in Tyme Antique Mall in Huntington Beach, Calif. The store is housed in a building built at the turn of the century. Photo by Rick Loomis/Los Angeles Times via Getty Images
Collecting 101

Contract debate rages for antique mall tenants

By Wayne JordanDec 5, 2019
The RealReal has three brick and mortar stores in Los Angeles, including this one on Melrose Avenue. Image courtesy of The RealReal
Collecting 101

Resale's got the look for investors

By Wayne JordanDec 5, 2019
Collecting 101

Is choice overload affecting your sales?

Retail customers are delighted by an abundance of choice. They ramble through antique shops “oohing” and “ahhing.” One well-researched theory of why retail customers walk out without buying anything proposes that large, diverse inventories can inhibit buying.

By Wayne JordanDec 5, 2019
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Collecting 101

Online Auctions: Are eBay and LiveAuctioneers a good fit?

On May 8, eBay and LiveAuctioneers.com announced an online auction partnership to “bring unique fine art, antiques and collectibles inventory to millions of buyers.”

By Wayne JordanDec 5, 2019
Written by Behind the Gavel columnist Wayne Jordan, this top-selling book includes a collection of his early columns.
Collecting 101

Put online reviews to work for your business

Displaying reviews can increase conversion by 270% — provided they are good reviews. Here's how you can put the to work for your business.

By Wayne JordanDec 5, 2019
Business of Antiques
Collecting 101

Don’t fall for the folly of free business web services

A cash-strapped antique dealer may be tempted to spend an hour building a business website or a Facebook page. But the platform will own everything: It’s theirs and can do what they want with it.

By Wayne JordanJun 10, 2019
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Collecting 101

Future of Antiques: Will antique shopping go 3-D

Augmented Reality (AR) has gained a foothold in the retail world. Does the future of antiques shopping include the adoption of AR technology?

By Wayne JordanDec 5, 2019
Collecting 101

How to increase profits through customer retention

We expect people to browse. But to let our traffic pass through without attempting to leverage some of it is wasteful. Here are steps you can take to increase profits.

By Wayne JordanApr 11, 2019
Some ecommerce sites fail to convince shoppers that the platform or business is trustworthy, so most shoppers abandon their carts and leave their transactions incomplete.
Collecting 101

Do these 4 things to build ecommerce website trust

Seventy percent of online purchases are terminated due to lack of trust. Here are four simple steps for building trust and boosting sales.

By Wayne JordanDec 5, 2019