Business of Antiques
Three Simple Steps to Antiques Marketing Success
How do you market your antiques and collectibles business? Focusing on your market, and not your products, is a clear path to success. Here's how.
What's Hot In Antique & Decorative Arts
The 50th anniversary of the moon landing, mid-century modern and vintage clothing are among the most popular areas for young and old buyers alike according to the Antique & Decorative Arts annual survey from the Asheford Institute of Antiques.
Is choice overload affecting your sales?
Retail customers are delighted by an abundance of choice. They ramble through antique shops “oohing” and “ahhing.” One well-researched theory of why retail customers walk out without buying anything proposes that large, diverse inventories can inhibit buying.
Online Auctions: Are eBay and LiveAuctioneers a good fit?
On May 8, eBay and LiveAuctioneers.com announced an online auction partnership to “bring unique fine art, antiques and collectibles inventory to millions of buyers.”
Put online reviews to work for your business
Displaying reviews can increase conversion by 270% — provided they are good reviews. Here's how you can put the to work for your business.
Don’t fall for the folly of free business web services
A cash-strapped antique dealer may be tempted to spend an hour building a business website or a Facebook page. But the platform will own everything: It’s theirs and can do what they want with it.
Future of Antiques: Will antique shopping go 3-D
Augmented Reality (AR) has gained a foothold in the retail world. Does the future of antiques shopping include the adoption of AR technology?
How to increase profits through customer retention
We expect people to browse. But to let our traffic pass through without attempting to leverage some of it is wasteful. Here are steps you can take to increase profits.
Do these 4 things to build ecommerce website trust
Seventy percent of online purchases are terminated due to lack of trust. Here are four simple steps for building trust and boosting sales.
