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Wayne Jordan

Longtime columnist, writer and author, Wayne Jordan is an antiques and collectibles expert, retired antique furniture and piano restorer, musician, shop owner, auctioneer, and appraiser. He is a senior editor with WorthPoint. 

Articles From This Author

Antique shopping
Business of Antiques

Three Simple Steps to Antiques Marketing Success

By Wayne JordanAug 6, 2021
Customers are willing to pay more for an item when there is a higher level of trust with the seller.
Collecting 101

The Ten Commandments of Pricing

By Wayne JordanFeb 7, 2020
Getting Found
Collecting 101

Local Citations: A Simple Yet Powerful Marketing Strategy

By Wayne JordanJan 7, 2020
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Business of Antiques

Barter for a better bottom line

By Wayne JordanDec 2, 2019
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Business of Antiques

A million reasons why you should use Pinterest

By Wayne JordanOct 31, 2019
Dick Tracy Target, 1930s.Image courtesy of Heritage Auctions
Business of Antiques

Selling nostalgia: Take your customers on a sentimental journey

By Wayne JordanOct 14, 2019
eBay may not be your best long-term strategy for your business. Photo by Josh Edelson/AFP/Getty Images
Collecting 101

Tired of eBay? Maybe it’s time for your own Web store

By Wayne JordanDec 5, 2019
New rules may impact malls like the Back in Tyme Antique Mall in Huntington Beach, Calif. The store is housed in a building built at the turn of the century. Photo by Rick Loomis/Los Angeles Times via Getty Images
Collecting 101

Contract debate rages for antique mall tenants

By Wayne JordanDec 5, 2019
The RealReal has three brick and mortar stores in Los Angeles, including this one on Melrose Avenue. Image courtesy of The RealReal
Collecting 101

Resale's got the look for investors

By Wayne JordanDec 5, 2019
Collecting 101

Is choice overload affecting your sales?

By Wayne JordanDec 5, 2019
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Collecting 101

Online Auctions: Are eBay and LiveAuctioneers a good fit?

By Wayne JordanDec 5, 2019
Written by Behind the Gavel columnist Wayne Jordan, this top-selling book includes a collection of his early columns.
Collecting 101

Put online reviews to work for your business

By Wayne JordanDec 5, 2019
Business of Antiques
Collecting 101

Don’t fall for the folly of free business web services

By Wayne JordanJun 10, 2019
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Collecting 101

KonMari: Is it time to de-clutter your collections?

By Wayne JordanMay 23, 2019
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Collecting 101

Future of Antiques: Will antique shopping go 3-D

By Wayne JordanDec 5, 2019
Collecting 101

How to get more customers through local search

By Wayne JordanApr 18, 2019
Collecting 101

How to increase profits through customer retention

By Wayne JordanApr 11, 2019
Some ecommerce sites fail to convince shoppers that the platform or business is trustworthy, so most shoppers abandon their carts and leave their transactions incomplete.
Collecting 101

Do these 4 things to build ecommerce website trust

By Wayne JordanDec 5, 2019
antique shop space
Collecting 101

Effective retail space - Getting antique shop density right

By Wayne JordanDec 5, 2019
Whether you're looking for antique trains or other antiques and collectibles, getting to know a dealer in the area you're interested in can be invaluable.
Collecting 101

Eight Reasons Collectors Should Get to Know Local Antiques Dealers

By Wayne JordanSep 10, 2020
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Collecting 101

Buyers: 5 ways to protect yourself from online scams

By Wayne JordanDec 5, 2019
Collecting 101

Sellers: Protect yourselves from online scams

By Wayne JordanDec 5, 2019
Photo by Marko Pekić on Unsplash
Collecting 101

Adopt communication tech for the sake of your business

By Wayne JordanDec 5, 2019
Isolator Helmet is a step towards the productivity trap
Collecting 101

Productivity Trap: Following a list can be a bad thing

By Wayne JordanJul 23, 2021
Snap! It’s Vintage earned the Greater Nashua award for Best Collectibles Shop in 2018.
Collecting 101

Engaging customers pays off for vintage shop

By Wayne JordanDec 4, 2018
Keep track of your expenses and cost of goods sold throughout the year and you won’t feel a crunch come tax time. Photo courtesy Steve Buissinne/Pixabay
Collecting 101

Tracking Expenses: How to keep records for painless tax filing

By Wayne JordanNov 8, 2018
Funko Pop!
Collecting 101

Wal-Mart carrying Funko Pop! and other contemporary collectibles

By Wayne JordanNov 2, 2018
Antique Trader subscription
Collecting 101

How to maximize the return on your collectibles investment

By Wayne JordanDec 5, 2019
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Collecting 101

Antiques Retailing: Are mall and shop dealers different?

By Wayne JordanDec 5, 2019
marketing strategy
Collecting 101

Understanding the life cycle of an antiques business

By Wayne JordanSep 26, 2018
Collectibles markets sales results
Collecting 101

See which collectibles markets are thriving

By Wayne JordanSep 14, 2018
online marketing
Collecting 101

How to drive web traffic to your ecommerce site

By Wayne JordanDec 5, 2019
Antique Trader subscription
Collecting 101

How to jump-start your Small Business Saturday

By Wayne JordanDec 5, 2019
shopping baskets
Antiques

How you can use hand baskets to bump up sales

By Wayne JordanJul 8, 2018
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Collecting 101

Discover six fixes for under-the-table payments

By Wayne JordanDec 5, 2019
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Antique Shows

Understanding and navigating an appraisal fair

By Wayne JordanJun 7, 2018
Behind the Gavel_Before and After
Collecting 101

Increase sales by increasing curb appeal

By Wayne JordanDec 5, 2019
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Collecting 101

New developments in the online sales tax debate

By Wayne JordanMay 4, 2018
Cameras are a popular option for preventing thefts. However, what's a shop owner to do if there isn't money in the budget?
Collecting 101

Preventing Theft: Shoplifters tell their secrets

By Wayne JordanApr 3, 2018
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Collecting 101

Pop-Up Shops: Six ways to capitalize on the craze

By Wayne JordanDec 5, 2019
Facebook algorithm image
Antiques

Facebook changes mean dealers must adjust

By Wayne JordanFeb 1, 2018
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Collecting 101

Have fun, clinch buyers with Dealer Dicker Day

By Wayne JordanDec 5, 2019
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Collecting 101

Take a closer look at the ‘Retail Apocalypse’

By Wayne JordanDec 5, 2019
Graphic from the Advertising Specialties Institute's 2016 study.
Collecting 101

Advertising specialties make businesses stand out

By Wayne JordanDec 5, 2019
Total Wine aisle photo
Collecting 101

What antique dealers can learn from wine sellers

By Wayne JordanDec 5, 2019
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Collecting 101

Build your business with a lookalike audience

By Wayne JordanDec 5, 2019
Infographic of falling rocks
Collecting 101

Virtual Antiquing: Putting pictures to work

By Wayne JordanDec 5, 2019
Small Business Saturday
Collecting 101

Small Business Saturday help for antiques dealers

By Wayne JordanOct 11, 2017
'Tis the season for shopping sprees and sales and promotions for the lowest prices of the year. Before leaping onto the holiday sales bandwagon, Behind the Gavel columnist Wayne Jordan demonstrates the value of running the numbers.
Collecting 101

Money Matters: Be smart with holiday markdowns

By Wayne JordanDec 5, 2019
Get more valuable business insights from Wayne Jordan.
Antiques

The Essence of Collecting: Meaning over money

By Wayne JordanSep 17, 2017