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nostalgia

Dick Tracy Target, 1930s.Image courtesy of Heritage Auctions

Business of Antiques

Selling nostalgia: Take your customers on a sentimental journey

By Wayne Jordan
Oct 14, 2019

This 1943 Sears Christmas Book conveys the joy of Christmas.

Sears Wish Books evoke fun memories

By Antique Trader Staff
Dec 1, 2018

Antique Trader Launches Nostalgic Treasures Contest

By Antique Trader Staff
Jul 7, 2016

Antique shop window decked out for the holidays. Courtesy of Pinterest

Nostalgia Merchandising: Selling emotional appeal

By Wayne Jordan
May 11, 2016

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