Wayne Jordan

Customers are willing to pay more for an item when there is a higher level of trust with the seller.
Collecting 101

The Ten Commandments of Pricing

Getting Found
Collecting 101

Local Citations: A Simple Yet Powerful Marketing Strategy

Image placeholder title
Business of Antiques

Barter for a better bottom line

Antique shopping
Business of Antiques

Three Simple Steps to Antiques Marketing Success

Image placeholder title
Business of Antiques

A million reasons why you should use Pinterest

Dick Tracy Target, 1930s.Image courtesy of Heritage Auctions
Business of Antiques

Selling nostalgia: Take your customers on a sentimental journey

eBay may not be your best long-term strategy for your business. Photo by Josh Edelson/AFP/Getty Images
Collecting 101

Tired of eBay? Maybe it’s time for your own Web store

New rules may impact malls like the Back in Tyme Antique Mall in Huntington Beach, Calif. The store is housed in a building built at the turn of the century. Photo by Rick Loomis/Los Angeles Times via Getty Images
Collecting 101

Contract debate rages for antique mall tenants

Funko Pop!
Collecting 101

Wal-Mart carrying Funko Pop! and other contemporary collectibles

online marketing
Collecting 101

How to drive web traffic to your ecommerce site

Image placeholder title
Collecting 101

New developments in the online sales tax debate

Image placeholder title
Collecting 101

Take a closer look at the ‘Retail Apocalypse’

Graphic from the Advertising Specialties Institute's 2016 study.
Collecting 101

Advertising specialties make businesses stand out

Small Business Saturday
Collecting 101

Small Business Saturday help for antiques dealers

Return image
Collecting 101

Revising return policies may bump sales but not profits

Photo courtesy alekseyzuravlov.com
Collecting 101

Behind the Gavel: Furniture gallery is leveraging the future

breaking chains
Collecting 101

Behind the Gavel: Research is prudent before opening second store

Benchmarks are valuable tools in many sectors, both in business and personal life. In this article Wayne Jordan offers some helpful benchmarks for antiques dealers.
Featured

Behind the Gavel: Dealing in used goods more profitable than new